Are you frustrated with getting the same old responses from your surveys. Especially when you don’t know what you want to know. Maybe you should try CCR. Customer or constituent case research (CCR) is a new research method that avoids the pitfalls of traditional research. Instead of asking participants pre-determined questions that reflect your assumptions about what’s important, CCR asks people to tell—in their own words—the stories behind their involvement with your organization. It lets
