Category: behavioural science

Too much choice

Can you have too much choice?  It would appear you can.  A jam producer ran a simple experiment to understand how many varieties should be offered.  During one week, a total of 24 different types of jam were available and customers were offered a discount coupon to encourage them to buy – sadly only 3% of customers bought any jams.  During the following week, the range was cut to just 6 jams, with the same

When You Don’t Know What You Want to Know

Are you frustrated with getting the same old responses from your surveys.  Especially when you don’t know what you want to know.  Maybe you should try CCR. Customer or constituent case research (CCR) is a new research method that avoids the pitfalls of traditional research. Instead of asking participants pre-determined questions that reflect your assumptions about what’s important, CCR asks people to tell—in their own words—the stories behind their involvement with your organization. It lets